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Measure
What
Matters
A New Way To Monitor And Manage Your Cardiovascular Health.
Why Cardiovascular Disease Demands Action
The World’s Leading Cause of Death
Cardiovascular diseases (CVDs) claim over 20.5 million lives each year, making them the top global health threat (World Health Organization).
World Health Organization
Cardiovascular diseases (CVDs) are the No. 1 cause of death
They cause about 20.5 million deaths annually, or 1/3 of global deaths
World Health Organization
Over 85% of CVD deaths are caused by heart attack, stroke or heart failure
World Health Organization
The main drivers of CVD are:
(1) unhealthy diet
(2) physical inactivity
(3) tobacco/nicotine use
(4) obesity/diabetes
World Health Organization
To reduce CVD risk:
(1) Stop nicotine use
(2) Eat more fruits & veg (esp. rich in nitric oxide)
(3) Regular cardio exercise
(4) Manage stress levels
(5) Sleep more & better
(6) Manage weight & avoid blood sugar swings
The purpose of this is prevention at all stages (primary, secondary and tertiary).
Whether it's avoiding CVD, avoiding an acute event such as a heart attack or stroke, or avoiding another acute event or heart failure, early detection and continuous monitoring are critical at all stages.
Why Cardiovascular Disease Demands Action
The World’s Leading Cause of Death
Cardiovascular diseases (CVDs) claim over 20.5 million lives each year, making them the top global health threat (World Health Organization).
Heart Attacks and Strokes Cause the Majority of CVD Deaths
More than 80 percent of cardiovascular disease deaths result from heart attacks or strokes (World Health Organization).
Main Lifestyle Drivers of Heart Attacks and Strokes
According to the World Health Organization, the leading lifestyle factors include unhealthy diet, physical inactivity, tobacco or nicotine use, and obesity or diabetes.
WHO Recommendations to Reduce CVD Risk
The World Health Organization advises quitting tobacco, eating more fruits and vegetables, exercising regularly, managing stress, improving sleep, and maintaining a healthy weight and blood sugar.
Early Detection and Ongoing Monitoring Save Lives
Detecting cardiovascular disease early allows timely treatment and helps prevent acute events or premature death. With CVD present, continuous monitoring and the right therapies are vital to prolong life and reduce the risk of another event (World Health Organization).
Prevention And Continuous Monitoring Are Key
The key to longevity and good cardiovascular health is flexible, unobstructed arteries, maintained by living a healthy lifestyle and managing stress. Prevention and early detection are critical.
When cardiovascular disease is present, continuous monitoring is necessary along with adherence to life-saving therapies that can drastically reduce the risk of suffering a heart attack or stroke, or another one. The aim is to avoid major acute events, which can lead to premature mortality.
Inflammation: How It Starts
Cardiovascular Disease (cvd) Starts With Inflammation In The Inner Lining Of The Coronary Arteries.
Typically It's Caused By Poor Diet, Insufficient Exercise, Smoking, Diabetes, Excess Alcohol Consumption, Stress, Or Lack Of Sleep.
Those With A Genetic Predisposition Are More Inclined To Develop Cvd And Suffer A Heart Attack. Thus, They Must Be Even More Conscientious.
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Plaque Build-up
When The Inner Lining Of The Coronary Arteries Is Inflamed, It Makes Cholesterol-based Plaque More Likely To Stick To It. The Plaque Builds Up Both Within And On The Inner Lining Of The Artery.
As Time Goes, This Plaque Buildup Makes The Arteries Stiffer And More Narrow, Thereby Reducing Blood Flow.
As The Heart Has To Work Harder To Pump Blood Through The Stiffer And More Narrow Arteries, It Puts Strain On The Heart. This Weakens The Heart Over Time And Increases The Risk Of Heart Failure.
Plaque Rupture & Heart Attack
Plaque in the arteries can be hard or soft. Hard plaque is calcified, making it stiff and inflexible, while soft plaque contains fatty deposits and inflammatory cells, making it unstable and prone to rupture.
If soft plaque ruptures (often from intense exercise, high blood pressure, or emotional stress), it can cause bleeding inside the artery and lead to a blood clot. This clot blocks fresh oxygen-rich blood from reaching the heart muscles. Without oxygen, the heart muscle begins to die, leaving permanent damage. If blood flow is cut off for 10 to 12 minutes, cardiac arrest and death may occur.
Maintaining cardiovascular health requires clean, healthy arteries through good lifestyle habits and regular monitoring.
Why We Built It
We designed our own wearable device so we could accurately and consistently measure the biomarkers that really matter when it comes to critical heart and vascular health issues
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Inflammation: How it starts
Cardiovascular disease (CVD) starts with inflammation in the inner lining of the coronary arteries.
Typically it's caused by poor diet, insufficient exercise, smoking, diabetes, excess alcohol consumption, stress, or lack of sleep.
Those with a genetic predisposition are more inclined to develop CVD and suffer a heart attack. Thus, they must be even more conscientious.
Plaque build-up
When the inner lining of the coronary arteries is inflamed, it makes cholesterol-based plaque more likely to stick to it. The plaque builds up both within and on the inner lining of the artery.
As time goes, this plaque buildup makes the arteries stiffer and more narrow, thereby reducing blood flow.
As the heart has to work harder to pump blood through the stiffer and more narrow arteries, it puts strain on the heart. This weakens the heart over time and increases the risk of heart failure.
Plaque rupture & heart attack
The plaque is made up of hard and soft plaque. The hard plaque is calcified, meaning it is stiffer and more inflexible. Whereas the soft plaque is made up of fatty deposits and inflammatory cells, making it unstable and more likely to rupture.
If the soft plaque ruptures – typically due to intense exercise, high blood pressure, or emotional distress – this can cause bleeding within the artery, and then a blood clot can form.
This blood clot prevents the passage of fresh oxygenated blood from reaching the heart's muscles, which perform the pumping function of the heart. If these heart muscles are without blood for enough time, they can start to die, leaving permanent scarring and loss of function in the heart or brain. If the heart is left without oxygen for long enough (10-12 minutes), the body can go into cardiac arrest, leading to death.
This is why the key to cardiovascular health is keeping your arteries clean and healthy by following good lifestyle habits, and continuously monitoring your cardiovascular health.
Prevention and continuous monitoring are key
The key to longevity and good cardiovascular health is flexible, unobstructed arteries, maintained by living a healthy lifestyle and managing stress. Prevention and early detection are critical.
When cardiovascular disease is present, continuous monitoring is necessary along with adherence to life-saving therapies that can drastically reduce the risk of suffering a heart attack or stroke, or another one. The aim is to avoid major acute events, which can lead to premature mortality.
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Why We Built It
We designed our own wearable device so we could accurately and consistently measure the biomarkers that really matter when it comes to critical heart and vascular health issues
How it Works
Prevent
Screen for the development of cardiovascular health problems using novel biomarkers at the earliest stages – allowing for preemptive intervention or lifestyle changes to improve quality of life
Continuously Monitor
For existing chronic conditions, continuously monitor your CV and metabolic health, track trends and receive immediate notifications if timely attention is required
Improve
Monitor your key lifestyle factors that impact cardiovascular and metabolic health, – such as diet, exercise, sleep, stress and smoking –– and track changes over time, thereby improving and extending life