Measure
What
Matters
Manage your Cardiovascular Health.
Live Longer.
Why Cardiovascular Disease Demands Action
The World’s Leading Cause of Death
Cardiovascular diseases (CVDs) claim over 20.5 million lives each year, making them the top global health threat (World Health Organization).
World Health Organization
Cardiovascular disease (CVD) is the #1 cause of death globally
It causes ~20.5 million deaths annually
(1/3 of global deaths)
2x the rate of all cancers combined
World Health Organization
Heart Attack, Stroke and Heart Failure account for 85%+ of CVD deaths
Risk only grows with the presence of:
Coronary Artery Disease Peripheral Arterial Disease
High Blood Pressure Arrhythmias
World Health Organization
Early detection is critical to avoiding these life-threatening conditions
The earlier such conditions can be detected, the sooner they can be addressed, and life can be preserved
World Health Organization
Unexpected heart attacks and strokes lead to the tragic loss of life prematurely – but it is avoidable
The effects of such a grievous loss are widespread, impacting families, friends and broader communities
KEYS TO A LONGER LIFE:
(1) Early screening
(2) Continuous monitoring
(3) Incorporating healthier lifestyle practices, and
(4) Seeking life-extending medical intervention when needed
Why Cardiovascular Disease Demands Action
The World’s Leading Cause of Death
Cardiovascular diseases (CVDs) claim over 20.5 million lives each year, making them the top global health threat (World Health Organization).
Heart Attacks and Strokes Cause the Majority of CVD Deaths
More than 80 percent of cardiovascular disease deaths result from heart attacks or strokes (World Health Organization).
Main Lifestyle Drivers of Heart Attacks and Strokes
According to the World Health Organization, the leading lifestyle factors include unhealthy diet, physical inactivity, tobacco or nicotine use, and obesity or diabetes.
WHO Recommendations to Reduce CVD Risk
The World Health Organization advises quitting tobacco, eating more fruits and vegetables, exercising regularly, managing stress, improving sleep, and maintaining a healthy weight and blood sugar.
Early Detection and Ongoing Monitoring Save Lives
Detecting cardiovascular disease early allows timely treatment and helps prevent acute events or premature death. With CVD present, continuous monitoring and the right therapies are vital to prolong life and reduce the risk of another event (World Health Organization).
Our Solution
Our aim is to preserve and extend life.
We've developed novel AI-driven biomarkers that better screen and monitor cardiovascular health continuously.
We've also developed proprietary hardware that optimize the accuracy and effectiveness of our biomarkers.
Supporters & Partners
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Inflammation: How it starts
Cardiovascular disease (CVD) starts with inflammation in the inner lining of the coronary arteries.
Typically it's caused by poor diet, insufficient exercise, smoking, diabetes, excess alcohol consumption, stress, or lack of sleep.
Those with a genetic predisposition are more inclined to develop CVD and suffer a heart attack. Thus, they must be even more conscientious.
Plaque build-up
When the inner lining of the coronary arteries is inflamed, it makes cholesterol-based plaque more likely to stick to it. The plaque builds up both within and on the inner lining of the artery.
As time goes, this plaque buildup makes the arteries stiffer and more narrow, thereby reducing blood flow.
As the heart has to work harder to pump blood through the stiffer and more narrow arteries, it puts strain on the heart. This weakens the heart over time and increases the risk of heart failure.
Plaque rupture & heart attack
The plaque is made up of hard and soft plaque. The hard plaque is calcified, meaning it is stiffer and more inflexible. Whereas the soft plaque is made up of fatty deposits and inflammatory cells, making it unstable and more likely to rupture.
If the soft plaque ruptures – typically due to intense exercise, high blood pressure, or emotional distress – this can cause bleeding within the artery, and then a blood clot can form.
This blood clot prevents the passage of fresh oxygenated blood from reaching the heart's muscles, which perform the pumping function of the heart. If these heart muscles are without blood for enough time, they can start to die, leaving permanent scarring and loss of function in the heart or brain. If the heart is left without oxygen for long enough (10-12 minutes), the body can go into cardiac arrest, leading to death.
This is why the key to cardiovascular health is keeping your arteries clean and healthy by following good lifestyle habits, and continuously monitoring your cardiovascular health.
Prevention and continuous monitoring are key
The key to longevity and good cardiovascular health is flexible, unobstructed arteries, maintained by living a healthy lifestyle and managing stress. Prevention and early detection are critical.
When cardiovascular disease is present, continuous monitoring is necessary along with adherence to life-saving therapies that can drastically reduce the risk of suffering a heart attack or stroke, or another one. The aim is to avoid major acute events, which can lead to premature mortality.
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Why We Built It
We designed our own wearable device so we could accurately and consistently measure the biomarkers that really matter when it comes to critical heart and vascular health issues
How it Works
Prevent
Screen for the development of cardiovascular health problems using novel biomarkers at the earliest stages – allowing for preemptive intervention or lifestyle changes to improve quality of life
Continuously Monitor
For existing chronic conditions, continuously monitor your CV and metabolic health, track trends and receive immediate notifications if timely attention is required
Improve
Monitor your key lifestyle factors that impact cardiovascular and metabolic health, – such as diet, exercise, sleep, stress and smoking –– and track changes over time, thereby improving and extending life